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Neural Foundry's avatar

Your point about the trade war and unsold soy crop really underscores how interconnected everything is for companies like Deere. When farmers can't export their crops, they have no cash flow, and when they have no cash flow they're not buying new equipmnt or upgrading. The whole precision ag technology that Deere has been pushing only works if farmers are making money and can justify the investment. And now with the Mississippi River issues on top of trade uncertainty, you've got this perfect storm where farmers are just trying to survive rather than invest in better gear. The John Deere corn head detail in your story is a nice reminder that this equipment is designed to last decades if maintained properly, which is great for farmers but tuff for Deere's buisness model when nobody's buying new stuff. Really insightful piece.

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Valence's avatar

Glory days

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